On eyeliner: a small love letter

Eyeliner is, objectively, a small thing. A thin line. A few millimetres of pigment. And yet it can completely change the way a face reads — define an eye, elongate a lid, make you look more awake than you actually are at 7am on a Tuesday. We've loved it for a long time. We thought it was about time we made one.

Why we made one

We didn't want to make another eyeliner. We wanted to make the eyeliner — the one that goes on smoothly without dragging, stays put through a long day, and doesn't smudge onto your lower lid by noon.

It took longer than expected. The formula has to be precise: pigmented enough to show up in one pass, flexible enough not to crack, dry-down fast enough to not transfer, but not so fast that it sets before you can blend a smudge. We went through a lot of versions. This one's right.

How to wear it

Sharp: Follow your upper lash line as closely as possible, starting from the inner corner and working outward. A tiny flick at the end, angled upward, is optional. Keep it short — it's easier to add than to correct.

Smudged: Apply along the upper lash line, then while the formula is still fresh, blend the line upward and outward with a smudge brush or your ring finger. The result is softer, smokier, and more forgiving if your hand isn't perfectly steady. (Most hands aren't.)

Tight-lined: Run the liner along the upper waterline — the inner rim of the upper lid. This adds definition without a visible line and makes lashes look denser. It's the one technique that looks like you're not wearing liner and somehow makes your eyes look twice as defined.

A note on technique

A steady hand helps, but it's not the whole story. Elbow braced on a surface. Small mirror held close. Short strokes if you're nervous about a long sweep.

Mistakes happen. A cotton bud dipped in micellar water removes most errors without disturbing the rest of your face. Patience is the technique. The liner will get easier the more you use it.

Find it in our Eyes collection.